What technical writers and kindergarten teachers have in common
Do you remember kindergarten? Standing
next to your little wooden desk reciting the Pledge of Allegiance before you
slather yourself in finger paint? Eating Twinkies in a room full of screaming
little people who can't wait for recess? Talking constantly and watching the
kid next to you pick his nose while your teacher patiently recites the ABC's?
Well, technical writing is a lot like
teaching kindergarten. Sure, your audience wears grown-up clothes and has
likely swapped the Twinkie for a Danish, but deep down, they are still waiting
for recess.
Let's take a look at some of the
struggles and concerns that you share with the ever-so-patient kindergarten
teacher.
Warnings matter - Kids will
eat the glue
Your users will find novel and
dangerous ways to use your products. They will open the box, make immediate
assumptions (what fits where, what can double as something else, what tastes
good), and start cobbling things together or using them in a life-threatening
fashion.
Warning
labels are essential.
Your users aren't dolts; they are just busy people who don't always have time
to read a well-crafted set of instructions. So, they aim for efficiency and try
to guess at how things work. Do them a favor, and find a way to warn them not
to eat the glue.
Short attention spans
If you had a dollar for every time a
kindergarten teacher said "Pay attention," you'd be very wealthy
indeed.
Technical writers face the same
struggle. If your content isn't gratifying, you'll be talking to yourself. That
doesn't mean you need to entertain readers or dumb down the content to keep
them from zoning out and drooling on their desks. Instead, you need to consider
the business goals the user is trying to achieve and introduce your content by
showing how following your instructions will help in achieving those business
goals.
When you write
your documentation, have a clear
sense of the user's desired outcome. That way you will stay on track and
avoid the inclination to over-document everything. Keep it relevant and
goal-oriented.
Complaints, complaints,
complaints
Mislead a kindergartener, and parents
will call the office to complain.
Mislead a customer, and they'll keep
calling back for Support. Technical writers do not always have the chance to
interact directly with customers, but keep in mind that your documentation has
a direct impact on the impression your product makes. If you receive complaints
about the documentation, address them quickly, and be thankful for the feedback.
It will result in a better product.
Rewards are everything
Kids love treats. Offer a kindergarten
class a box of doughnuts for cleaning up the classroom, and they'll turn into a
blur of activity and find every bit of scrap paper on the floor.
Your users also like rewards. Often
they are engaged in tedious activities when they use your products, and would
be happy to see some light at the end of the tunnel. Give the user something to
look forward to, and that motivation will help them through the tedious path
toward expertise.
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